
How does social media work in 2026?
We've researched what's different on social media this year. In this issue, we share how those findings have changed the way we work compared with a year ago.
Research
Articles, insights and lessons from our work with businesses across different industries.
Social media and industries
We research how people use social media and what those changes mean for different industries. We share new findings when there's something to report, rather than on a fixed monthly schedule.
Publications are currently available in German.

We've researched what's different on social media this year. In this issue, we share how those findings have changed the way we work compared with a year ago.

Why do extremist parties perform so strongly on social media? Our research looks at their reach and how the political centre can respond.
Interested? Choose a publication or let us pick a relevant topic for you. If you share your company name, it helps us make that choice. Individuals are just as welcome.
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A large agency or a small team? An honest look at what matters when choosing a social media and video agency in Augsburg.

Parliamentary allowances, parliamentary group funding and staff during election campaigns: the key rules for elected representatives' social media, explained clearly.

More customers are asking ChatGPT rather than Google. GEO focuses on getting your business mentioned in AI answers. Here's how it works and what you can do.

Founder content, product videos and documentaries: which video formats help startups build reach and trust, and which mistakes waste money.

Property videos, drone footage or building your own profile? The video formats that help estate agents generate enquiries, plus the rules for drone flights.

Can doctors advertise on Instagram? What German healthcare advertising law permits, and which video formats help practices attract patients and staff.
Frequently asked questions
That depends on what you have in mind. Yoovo is a media agency in Augsburg. We produce videos from the first idea to publication, from social media videos and brand films to video podcasts and ongoing channel management. We grew up with social media. Understanding how platforms work is part of our everyday work. If you need an agency that films, edits and publishes your content as well as advising you, we'd like to hear from you.
First, you speak directly to the people making your video. There's no account manager in between, and we're available in the evenings and at weekends when it matters. Second, we know both sides of the business. We produce content for one of Germany's largest business influencers and know from experience how audiences grow. Third, we handle the whole production, from the concept and shoot to the finished format for each platform. Low overheads, direct communication and fair prices.
Startups and established businesses, medical practices and estate agents, politicians and creators. Members of our team have worked in federal and state parliamentary offices. We produce content for influencers with audiences in the millions and for businesses looking to attract customers or employees through social media. We film on location in and around Augsburg, and further afield on request.
It depends on what you need. The main factors are the number of shoot days, the editing work involved and the number of formats you need. A single video is priced differently from ongoing support with several clips each week. In a free introductory call, we can usually give you an idea of the budget within a few minutes.
It depends on the format. We often deliver social clips within a few days of filming. With ongoing support, we can move faster when a topic is time-sensitive. Larger productions such as brand films or podcast episodes take a few weeks, including revisions. Tell us about any deadline in our first conversation so we can plan backwards from it.
Yes. Most of our work is in Bavaria and southern Germany, but we have also filmed in the Bavarian State Parliament and the Bundestag. We can discuss other locations; it is usually a question of travel costs. Editing, strategy and channel management can be done remotely.
Yes. You don't have to book a full package. We can edit footage you've shot yourselves or just manage your channels. We get the best results when we're involved from the idea to publication, but we won't push you into services you don't need.